Project Overview: Beyond The Barr, a wellness consulting service, needed a brand transformation to better connect with their audience and convey a sense of premium health and wellness. The existing brand lacked cohesion and didn’t resonate with their target market, limiting growth opportunities.
Challenge
- The previous branding felt clinical and sterile, alienating the target audience who sought holistic alternative health solutions.
- This disconnect hindered the brand’s ability to build trust and grow in the competitive wellness space.
Process
- Brand Research & Positioning: Conducted research into audience values, repositioning the brand to emphasize warmth, wellness, and human connection.
- Creative Strategy: Designed a new logo, color palette, and typography to convey organic wellness and inclusivity.
- Execution: Developed packaging and revamped the Shopify website with an intuitive user experience and nature-inspired visuals.
- Content Strategy: Created a content calendar and optimized social media for consistent engagement.
Outcome
The rebrand positioned Beyond The Barr as a premium yet relatable wellness brand, resulting in a 40% increase in brand recognition, and a 25% growth in website engagement.